SWITCH Stack is built for professional coaches — including ICF-credentialed coaches, coach trainers, and those running group programmes or memberships. It's particularly suited to coaches who are tired of managing multiple disconnected tools and want a single platform that understands the coaching context.

SWITCH Stack is built on the GoHighLevel infrastructure but is not a generic GHL account. It comes pre-loaded with coaching-specific resources, workflows, templates, and frameworks developed by an ICF PCC-credentialed coach. Where GoHighLevel requires you to build everything from scratch, SWITCH Stack gives coaches a ready-to-use system designed around how coaching businesses actually work.

Kajabi is a course and content platform built for creators broadly — it lacks the CRM depth, automation capability, and coaching-specific design that professional coaches need. SWITCH Stack includes everything Kajabi offers for course delivery, plus a full CRM, pipeline management, invoicing, and automations, all designed with professional coaching practice in mind.

Yes. SWITCH Stack was created by Lorraine Hamilton, an ICF PCC-credentialed coach and accredited coach trainer with over to two decades of professional coaching experience.

The platform is designed to support the standards, ethics, and practice structures that ICF-credentialed coaches work within.

SWITCH Stack is priced at $97 USD per month.

There are no tiered plans* and no feature gates — everything is included in a single subscription with no setup fees and no contracts.

Limitless courses and media storage included.

Up to 5 team members can access your account.

20,000 contacts included.

*Please note that AI features attract usage charges. 

SWITCH Stack includes a full CRM, course and membership delivery, landing page and funnel builder, email and social media marketing, invoicing and contracts (Stripe required), automated client onboarding and follow-up workflows, pipeline management, and a library of coaching-specific resources and templates.

Unlimited clients, courses, and landing pages — all included in one subscription.

SWITCH Stack includes three CRM pipelines built specifically for coaching practices.

The Prospect Journey tracks contacts from first connection through to discovery call and enrolment.

The Client Relationship pipeline covers the active coaching engagement from onboarding through to programme completion and alumni.

The Referral Partner Relationship pipeline manages the people who send you clients — because those relationships need tending just as much as prospect relationships do.

These are not generic sales funnels relabelled for coaches. The stages were designed around how a coaching practice actually works.

You don't need to build them — they're already in your account when you sign up.

Seven pre-built automations that handle the relationship management side of your coaching practice. When a contact moves to a key stage in your pipeline, a task is created automatically.

When a discovery call is booked, the contact moves into the right pipeline stage without you doing it manually.

When a client is approaching the end of their programme, you get a prompt to have the re-enrolment conversation.

When someone refers a client to you, you get a reminder to thank them personally.

The automations are in your account when you sign up. They require a one-time 10-minute setup step to activate — there's a step-by-step guide included.

No. Both are pre-built and included in your SWITCH Stack account from day one.

The pipelines are ready to use immediately. The automations need a one-time 10-minute activation step (reselecting the pipeline filters so they point to your account rather than the template account they were built in).

The activation guide walks you through it step by step.

Yes. You can use the pipelines to manage your network before you're using any of the other SWITCH Stack features.

Add contacts, move them through the stages manually, and use the notes section to log what was said in meetings and calls. The automations then layer in as your practice grows and you want the system to handle more of the reminders for you.

SWITCH Stack was created by Lorraine Hamilton, a New Zealand-based ICF PCC-credentialed coach, accredited coach trainer, and entrepreneur with close to two decades of professional coaching experience. Lorraine built SWITCH Stack because no existing platform was designed with the specific needs of professional coaches in mind.

If you're in the early stages of building your coaching practice, SWITCH Stack gives you a professional foundation from day one — without having to migrate platforms later when you grow. That said, if you're not yet working with paying clients, it may be more than you need right now. SWITCH Stack is best suited to coaches who are actively building or running their practice and want one system that grows with them.

 You can — and many coaches do, especially early on. The real cost of free and cheap tools isn't the subscription price, it's the time spent managing multiple platforms, the gaps between them, and rebuilding everything when you outgrow them. SWITCH Stack is for coaches who want to stop duct-taping tools together and run their business from one place.

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